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Sometimes, the simplest ideas are the best ones you can have. Designers Ryan Yoon & Harc Lee have turned one of the most recognisable objects on the planet into a thing of beauty. Branded as an eco-friendly canned drink, Harc’s solution opts to press the logo directly into the aluminum, instead of spraying layer upon layer of coloured paint. The advantages are obvious; less polution from the toxic paint, less energy required to manufacture the can, less problems to recycle the aluminum. Best of all, it provides the world with a stylish and modern consumer beverage.
View their other works here.
What do you think of the colourless coke can? What other brands could benefit from reduced simplicity?
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